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We are SO EXCITED to announce our partnership with Life on Fire to launch the Life On Fire Virtual Summit with incredible speakers like Gary Vaynerchuk, Tim Ferriss, Michael Bernoff, Kevin Harrington and other badasses offering serious value for entrepreneurs and are raising funds from products sold to build a school in Guatemala for Pencils Of Promise! Combining our love of marketing, philanthropy, great people with purpose and FUN is what we are all about. This is going to be AMAZING.

Watch the video on Life On Fire TV to learn more about Lindsay Hawley’s struggle to success and following purpose to profit.
http://www.lifeonfire.com/2014/05/lindsay-hawley/

 

It is no doubt we are seeing an exciting shift in the direction of marketing. Brands are getting creative, conscious and incorporating a purpose or cause. We see this amongst small local businesses looking to connect with their communities and the largest businesses looking to give back and be a global influence for good. Brands like Zappos, Orbitz and Virgin are leading the way for business to be exciting, fun and creating positive changes for the world. They are a few of many examples of companies, with a new and better way of doing things, I would love to thank and feature here.
In my short video, I discuss how cause marketing is good for everyone, the business, the consumer and the cause, as well as how it was a main factor in starting my business, LMH Promotions.

Also, here is an article on Pencils of Promise, a non profit bringing education to developing countries and using strategic partnerships with brands like Warby Parkey, Birchbox and LMH client, Life on Fire, for the upcoming Virtual Summit.

 

 

 

 

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My third time on Necker Island has been more special than any other visit. I was here twice before with different groups of entrepreneurs to learn from each other, from Richard Branson and his team and to “relax” with every water sport, themed party and hilarious adventure imaginable.

It’s true, Richard is quite the prankster, myself falling for his tricks, sending me in the completely wrong direction during a hike, challenging me to climb straight up a cliff, daring me to jump in the jacuzzi with my clothes on or pretending to be a masseuse and whispering sweet nothings in my friend Steve’s ear. He has a sense of humor to match his big business sense and getting the personal time with him is always exciting, eye opening and inspiring.

Most people know of his business accomplishments, his funny antics and cheeky personality but few know that his main passion in life right now is saving endangered species.

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My last visit I had several meetings with him about our shared passion for nature, conservation and species preservation. In the two years since my first visit in Necker in June of 2012, I had put together a nature education project for the island to inspire and educate guests about the passion and hard work Richard personally does to rescue and revive species that are rapidly disappearing. Richard loved my ideas and gave me his support to pursue my passion.

The last week was so special to me because I had the opportunity to experience the island and all its magic through the eyes of 5 incredible children who had never been to Necker and were in awe of the unique and exciting experiences available, especially the animals. I had planned activities for them that included a walk around the island, observing plants and animals and exploring parts of the island that have been left untouched and still look like what the island looked like when Richard first purchased the land. We discussed what plants and animals are native to the Caribbean and what were brought in from places losing habitat, like Madagascar.

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Nature hiking and bird watching!

 

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Lindsay and Alex, age 4 observing the Scarlet Ibis on Necker Island.

nature necker island richard branson

We even had a scavenger hunt for animals around the island!

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The lemurs and the giant tortoises are always the favorite. We got to feed the lemurs everyday and interact with these hilarious primates with soft little hands, furry bodies and the funniest personalities.

A few species of lemurs on Necker are endangered and are having more success on Necker with breeding than anywhere else in the world. 

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The tortoises are so big and ancient looking it is no surprise they have been around as long as dinosaurs.

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Richard loved the Nature Explorer Journal we made for him. Each page was a different animal that one of the children drew with some fun facts we learned together about the different species. It was the high light of my week seeing the kids work so hard to present such a thoughtful gift to our host and friend, Richard.

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Since my visit and consultations with Richard and Necker management in April they have produced several new videos and blog posts about the Nature on Necker as well as began using hashtags #NeckerAnimals and #NatureOnNecker for sharing their photos and progress. Here is the most recent video with Richard and the nature director, Vaman.

Be sure to follow @NatureOnNecker on Instagram!

 

Animals of Necker Island

 

 

This year, 2014, marks the 4th year LMH Promotions has been working with the sexiest, all American fashion brand, GUESS. We have had the pleasure of hosting some of the most fun and fabulous events for GUESS, who are always outdoing themselves with creative branding, interactive and engaging activations with the same sexy flare that GUESS brand is all about. While we have moved away from being a staffing agency for models and promotions teams, we are forever loyal to GUESS, who’s events team is always a blast to work with, super professional and creative. We love the brand and the GUESS family and look forward to GUESS dominating the fashion world for another 30 years!

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By now, I am sure you have heard all about the drought in California, thanks to the internet sensation, the Ice Bucket Challenge. This viral awareness campaign is a kind of “tag, you’re it” game of nominating someone to dump a bucket of ice water over their head and hopefully, donate to ALSA to help find a cure for Amyotrophic Lateral Sclerosis.

Not only has the Ice Bucket Challenge  raised 41 million from 739,000 new donors, meaning raising awareness of the deadly disease, but it has brought a lot of attention to the drought here in California as people have been criticizing the wastefulness of water during the challenge.Screen Shot 2014-08-22 at 2.07.50 PM

Imagine if we put this much effort into raising awareness and action towards the drought? A popular hashtag on social media now is #droughtshaming, used to call out people with wasteful irrigation, car washing and other water wasting, but so far, the Ice Bucket Challenge has created more conversation around the drought than anything else we have seen.

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Looks like the Ice Bucket Challenge is doing MORE to raise awareness about the drought than it is contributing to it. Lets take a look at some of the biggest water wasting habits of our culture and how we can cut down our water use.

1. Switch household appliances like shower heads, toilets, washers over to water saving appliances. It will save you money in water as well as cut back a lot of unnecessary waste.http://www.epa.gov/greenhomes/ConserveWater.htm#waterefficient

2. “If its yellow, let it mellow.” I think we all know the rest of that one… The average toilet flushes 1.6 gal / 6 liters per flush. That means one person can consume as much as 10 gal / 39 liters* per day, or 3,760 gal /14,234 liters per year. You could easily save 5 gallons of water a DAY by alternating flushes! http://www.myblueearth.org/environment/water/biggest-daily-waste/ Lets see more yellow in the toilet and not on our map!Screen Shot 2014-08-22 at 2.15.16 PM

3. Choose climate-appropriate, drought-tolerant, and native/adapted plant species. The typical suburban lawn consumes 10,000 gallons of water above and beyond rainwater each year. Using native plants and landscape designs that optimize local conditions can reduce irrigation water use, as well as reduce soil erosion, lower maintenance costs, and preserve natural resources. Besides, they are really pretty and colorful vs. difficult, plain lawn. http://www.water.ca.gov/wateruseefficiency/docs/water_efficient_landscapes.pdfScreen Shot 2014-08-22 at 12.45.45 PMScreen Shot 2014-08-22 at 12.45.19 PM

4. Use Be Green Packaging! LMH Promotions client, Be Green, recycles almost all of its water  from production  so there is really only a very small fraction lost in evaporation. Because Be Green Packaging is made from plant fibers, not trees, it takes a lot less water to turn them into pulp and they are sustainable so we are protecting forests as well while providing you with a quality, durable, all natural compostable product.You might recognize them from Whole Foods. molded-pulp-packaging

To learn more about the Ice Bucket Challenge, and what ALS is and what it’s like to live with it, read this article: http://www.bostern.com/blog/2014/08/15/what-an-als-family-really-thinks-about-the-ice-bucket-challenge/

Have you checked your “Other” inbox on facebook lately?

No? You better. It is probably full of messages from the last year from people you had no idea were trying to get ahold of you. Mine had over 100 messages, some random creeps, some very important messages I needed for my business.

temp-post-imageTypically we use facebook to connect with old friends and new people we meet and want to stay in touch with but Facebook has made that much more difficult with it’s new messaging system that is meant to filter spam.Launched in 2011, the “other” folder is where Facebook routes messages it deems less relevant. Not quite spam, these include messages from people you most likely don’t know, based on Facebook’s reading of your social connections. Many users ignore this folder and miss important messages from people trying to connect.

temp-post-imageTo be sure you are getting your messages adjust your inbox settings.

temp-post-imageWant to be sure someone receives your message to their main inbox? A $1 fee will guarantee that messages you send to people you are not connected to arrive in their inboxes, rather than in an often-ignored “other” folder.“For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox,” Facebook said in an online post. “For the receiver, this test allows them to hear from people who have an important message to send them.”The company says charging for messages could help discourage spammers. However, we think it is a sly attempt to see the reaction of users to charging us for our once free services.

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Today I posted this picture to my facebook wall because I thought it was ironic that a US Olympian, who was ridiculed by the media last year for smoking marijuana, is now the most decorated Olympian of all time. Normally I keep my political and controversial positions to myself, realizing the internet is not a great place to air your personal opinion, especially if you use it for business, but I decided this was a pretty bold statement considering the current events in our world and country. By the end of today my post had been reshared 14 times by my personal network, making it clear that my opinion was shared, literally, by my facebook friends.

temp-post-imageSo in this day and age, when we are connected to thousands of people at any given time, with our information, photos and ideas being shared around the world, (sometimes even without out our knowledge,) how do we handle this responsibility?
We are told we have to be careful with what we put on facebook not just because what our grandma or little brother might see (my 12 year old brother joined facebook today as well, giving me even more to think about on this subject,) but also our bosses or clients.This guy may not want to advertise he drinks and drives.

temp-post-imageRecently I have had the interesting experience of “meeting” several people in person that I before only knew on facebook. I have had people know things about my life, my travels and my business who I have never met before and while it is flattering it has also brought to my attention the importance of protecting your online brand.In my industry it is known that Facebook, Twitter, Linkedin and now Instagram can be important tools to getting your name and business out there. Your “online brand” is not just important to entrepreneurs or business owners, but to anyone managing their social media profiles.In a recent Jobvite study, 92% of recruiters said they are using or plan to use social media in their hiring process.

The survey polled more than 1,000 companies. Since they started using social media sites to hire, 50% reported finding more candidates, and 43% said they now find better candidates.

How do we find a balance between being ourselves, sharing our style, opinions and humor without hurting our chances at a future job or even a relationship?

temp-post-imageMy first suggestion and what I spent a few days last week doing, is to go through old albums and pick out the best and moving them to another album of “keepers.” Many of my albums were old, some even from 2008 and while I stand by my 19 year old self and all the fun time and decisions I made, I don’t need everyone I connect with on facebook to see. I made many of my albums available to “ONLY ME” with the privacy setting under the edit album setting. This way I still have the photos but they are private to me.

temp-post-imageI don’t want to delete all my cherished photos from Spring Break 2008 in Rosarito, but I don’t need the world to see them either.If you haven’t already, put your family, business associates and potential clients or co workers in a restricted list. This way, if you want to share something with your buddies, like your Vegas vacation photos, you will not regret it when your boss asks if you are feeling okay after such an exciting weekend.

temp-post-imageSocial media has helped me build my business, raise funds and awareness for non-profits and maintain and build friendships all over the world. It can be a great asset to your life as well if you use it for good, not for evil (unproductive hours wasted on stalking your ex or playing farmville.) Remember to be positive and to only post things you will be proud of a month or a year from now because once it is on the internet it is there for good!
Here’s more tips on building your brand online:

Your Online Brand: Be Positive !

Be Mindful of what you put on the internet because it is what becomes your online brand! Weather you are in business or involved in anything the content you put online is a reflection of you! Use your power wisely and be an inspiration !

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Check out our full page article in the San Diego Union Tribune last February. The title was “Model Behavior” and while I would have loved them to chose a photo where I’m wearing pants, I am still thrilled to make the news for doing positive things in the community!

Q: Why did you want to be a model?

A: Since I was in diapers I would wear my mom’s high heels around the house, play dress up and put on performances for my parents. I was more into theatre and acting growing up, but around 19, I started booking modeling gigs through friends who asked me to be in certain campaigns for them.

Q: Most exciting modeling jobs so far?

A: The last three years I have been the lead model and model coordinator for GUESS at their special events, so we have done everything from Coachella private parties at the Coachella Oasis, to SXSW festival in Austin, Texas, and the Sundance Film Festival in Park City, Utah.

There really are too many memorable moments to pick a favorite but getting a chance to talk with Tony Hsieh, the founder of Zappos and author of one of my favorite books, Delivering Happiness, at Sundance was a highlight. I got to tell him how his book inspired me to start my business and incorporate philanthropy and giving into almost everything I do. He was really appreciative I shared my story and has since advised me on my new venture, LiveMoreHappy.com, and is now a dear friend.

Q: What local companies do you work with?

A: Locally, I absolutely love the PR company Elle Communications. They are focused on nonprofit and for purpose ventures and brands. Anytime I get a chance to work with Danielle Gano and her team I am thrilled. My favorite clothing brand that I have worked with is Irie Ride. They are local artists, (both graphic and paint) who have created the Irie Ride brand to represent the lifestyle that embodies San Diego; loving life, loving nature, being peaceful and happy and all things that I strive for daily.


Q: Tell us about your company LMH Promotions.

A: It was started almost on accident. I was working with another company that dissolved. I formed LMH Promotions to continue to help my marketing clients. I have worked with non profits like the Outdoor Education Foundation, WildCoast and now Urban Angels where myself and several other models volunteer to feed the homeless every week at Connections Housing.

Supporting good causes is my passion and modeling and managing models has been a great way to put money in the bank so we can continue to do the things that really matter and make a difference.

Q: What would we be surprised to discover about the modeling industry?

A: Print modeling is usually pretty miserable. You are usually cold, hungry, and have been getting ready for the last four hours with people touching your face and pulling your hair. Then you have to hold awkward poses until the photographer feels like he nailed the shot.


Q: Should all models strive to be positive role models?

A: I think models are in the spotlight for the wrong reasons. Someone can be 5’10 and look like Heidi Klum but if they have a bad attitude and are not a pleasure to work with they will not make it as far as Heidi Klum. She is an example of what true beauty is; a good heart and a great attitude that everyone likes to be around.

Q: Do you feel pressure to move to L.A.?

A: San Diego is definitely a small pond. It is easy to be a “big deal” here, so it is easier to get booked locally. I like that it is such a small community of awesome people who support each other and is not as cut throat as L.A. However, if you are serious about any career in media or entertainment, L.A. or New York are where you will make it big. I go to L.A. for gigs sometimes twice a month and am grateful for how much work is available in L.A., but I am always happy to come back home to San Diego.

Q: How do you stay in such great shape?

A: San Diego is the best city for staying in shape! I always say that nature is my gym. I go rollerblading on the boardwalk in Pacific Beach, stand up paddle boarding, kayaking in La Jolla Shores, hiking in Mission Trails, bike riding, tennis, surfing and I walk places. I also recently took up juicing.

Q: Where will your next adventure take you?

A: I am off to the Yucatan, Mexico for two weeks. I will be volunteering at a school in a village, exploring Mayan ruins and living out my Indiana Jones fantasies while working on my tan!

Q: What is your perfect San Diego weekend?

A: Most events I work are on weekends, however, if I have time off I love to be at the beach either surfing, kayaking or just playing in the sand. I love any excuse to grab a Rubicon Deli sandwich in Mission Beach and eat it while watching the sunset or late night happy hour after 10pm at Harney Sushi in Old Town. Last Friday I hosted a Hair Bow making party at my house with 15 of my girlfriends crafting bows for girls with cancer at Rady’s Hospital for Valentine’s Day. Pura Vida bracelets, another local brand I model for, donated 150 hippie headbands for our cause. We had a blast doing good. That was my ideal Friday night!

I love live music so any chance to see a show at the Belly Up, House of Blues or just a little jazz show at Cafe Europa in P.B., I’ll take it. I’m not big into bars or clubs but I never have a bad time at El Dorado downtown. You don’t have to be a hipster or dressed up to boogie down at this spot. They have amazing crafted cocktails without the pretentious attitudes and their live music is always good.

– See more at: http://blog.discoversd.com/san-diego-shopping-blog/san-diego-model-profile-lindsay-hawley.html#sthash.RYYvwUNY.dpuf