lindsay m hawley san diego lmh promotions givebackpackers live more happy life on fire

We are SO EXCITED to announce our partnership with Life on Fire to launch the Life On Fire Virtual Summit with incredible speakers like Gary Vaynerchuk, Tim Ferriss, Michael Bernoff, Kevin Harrington and other badasses offering serious value for entrepreneurs and are raising funds from products sold to build a school in Guatemala for Pencils Of Promise! Combining our love of marketing, philanthropy, great people with purpose and FUN is what we are all about. This is going to be AMAZING.

Watch the video on Life On Fire TV to learn more about Lindsay Hawley’s struggle to success and following purpose to profit.
http://www.lifeonfire.com/2014/05/lindsay-hawley/

 

It is no doubt we are seeing an exciting shift in the direction of marketing. Brands are getting creative, conscious and incorporating a purpose or cause. We see this amongst small local businesses looking to connect with their communities and the largest businesses looking to give back and be a global influence for good. Brands like Zappos, Orbitz and Virgin are leading the way for business to be exciting, fun and creating positive changes for the world. They are a few of many examples of companies, with a new and better way of doing things, I would love to thank and feature here.
In my short video, I discuss how cause marketing is good for everyone, the business, the consumer and the cause, as well as how it was a main factor in starting my business, LMH Promotions.

Also, here is an article on Pencils of Promise, a non profit bringing education to developing countries and using strategic partnerships with brands like Warby Parkey, Birchbox and LMH client, Life on Fire, for the upcoming Virtual Summit.

 

 

 

 

By now, I am sure you have heard all about the drought in California, thanks to the internet sensation, the Ice Bucket Challenge. This viral awareness campaign is a kind of “tag, you’re it” game of nominating someone to dump a bucket of ice water over their head and hopefully, donate to ALSA to help find a cure for Amyotrophic Lateral Sclerosis.

Not only has the Ice Bucket Challenge  raised 41 million from 739,000 new donors, meaning raising awareness of the deadly disease, but it has brought a lot of attention to the drought here in California as people have been criticizing the wastefulness of water during the challenge.Screen Shot 2014-08-22 at 2.07.50 PM

Imagine if we put this much effort into raising awareness and action towards the drought? A popular hashtag on social media now is #droughtshaming, used to call out people with wasteful irrigation, car washing and other water wasting, but so far, the Ice Bucket Challenge has created more conversation around the drought than anything else we have seen.

Screen Shot 2014-08-22 at 2.02.13 PM

 

Looks like the Ice Bucket Challenge is doing MORE to raise awareness about the drought than it is contributing to it. Lets take a look at some of the biggest water wasting habits of our culture and how we can cut down our water use.

1. Switch household appliances like shower heads, toilets, washers over to water saving appliances. It will save you money in water as well as cut back a lot of unnecessary waste.http://www.epa.gov/greenhomes/ConserveWater.htm#waterefficient

2. “If its yellow, let it mellow.” I think we all know the rest of that one… The average toilet flushes 1.6 gal / 6 liters per flush. That means one person can consume as much as 10 gal / 39 liters* per day, or 3,760 gal /14,234 liters per year. You could easily save 5 gallons of water a DAY by alternating flushes! http://www.myblueearth.org/environment/water/biggest-daily-waste/ Lets see more yellow in the toilet and not on our map!Screen Shot 2014-08-22 at 2.15.16 PM

3. Choose climate-appropriate, drought-tolerant, and native/adapted plant species. The typical suburban lawn consumes 10,000 gallons of water above and beyond rainwater each year. Using native plants and landscape designs that optimize local conditions can reduce irrigation water use, as well as reduce soil erosion, lower maintenance costs, and preserve natural resources. Besides, they are really pretty and colorful vs. difficult, plain lawn. http://www.water.ca.gov/wateruseefficiency/docs/water_efficient_landscapes.pdfScreen Shot 2014-08-22 at 12.45.45 PMScreen Shot 2014-08-22 at 12.45.19 PM

4. Use Be Green Packaging! LMH Promotions client, Be Green, recycles almost all of its water  from production  so there is really only a very small fraction lost in evaporation. Because Be Green Packaging is made from plant fibers, not trees, it takes a lot less water to turn them into pulp and they are sustainable so we are protecting forests as well while providing you with a quality, durable, all natural compostable product.You might recognize them from Whole Foods. molded-pulp-packaging

To learn more about the Ice Bucket Challenge, and what ALS is and what it’s like to live with it, read this article: http://www.bostern.com/blog/2014/08/15/what-an-als-family-really-thinks-about-the-ice-bucket-challenge/

Today I posted this picture to my facebook wall because I thought it was ironic that a US Olympian, who was ridiculed by the media last year for smoking marijuana, is now the most decorated Olympian of all time. Normally I keep my political and controversial positions to myself, realizing the internet is not a great place to air your personal opinion, especially if you use it for business, but I decided this was a pretty bold statement considering the current events in our world and country. By the end of today my post had been reshared 14 times by my personal network, making it clear that my opinion was shared, literally, by my facebook friends.

temp-post-imageSo in this day and age, when we are connected to thousands of people at any given time, with our information, photos and ideas being shared around the world, (sometimes even without out our knowledge,) how do we handle this responsibility?
We are told we have to be careful with what we put on facebook not just because what our grandma or little brother might see (my 12 year old brother joined facebook today as well, giving me even more to think about on this subject,) but also our bosses or clients.This guy may not want to advertise he drinks and drives.

temp-post-imageRecently I have had the interesting experience of “meeting” several people in person that I before only knew on facebook. I have had people know things about my life, my travels and my business who I have never met before and while it is flattering it has also brought to my attention the importance of protecting your online brand.In my industry it is known that Facebook, Twitter, Linkedin and now Instagram can be important tools to getting your name and business out there. Your “online brand” is not just important to entrepreneurs or business owners, but to anyone managing their social media profiles.In a recent Jobvite study, 92% of recruiters said they are using or plan to use social media in their hiring process.

The survey polled more than 1,000 companies. Since they started using social media sites to hire, 50% reported finding more candidates, and 43% said they now find better candidates.

How do we find a balance between being ourselves, sharing our style, opinions and humor without hurting our chances at a future job or even a relationship?

temp-post-imageMy first suggestion and what I spent a few days last week doing, is to go through old albums and pick out the best and moving them to another album of “keepers.” Many of my albums were old, some even from 2008 and while I stand by my 19 year old self and all the fun time and decisions I made, I don’t need everyone I connect with on facebook to see. I made many of my albums available to “ONLY ME” with the privacy setting under the edit album setting. This way I still have the photos but they are private to me.

temp-post-imageI don’t want to delete all my cherished photos from Spring Break 2008 in Rosarito, but I don’t need the world to see them either.If you haven’t already, put your family, business associates and potential clients or co workers in a restricted list. This way, if you want to share something with your buddies, like your Vegas vacation photos, you will not regret it when your boss asks if you are feeling okay after such an exciting weekend.

temp-post-imageSocial media has helped me build my business, raise funds and awareness for non-profits and maintain and build friendships all over the world. It can be a great asset to your life as well if you use it for good, not for evil (unproductive hours wasted on stalking your ex or playing farmville.) Remember to be positive and to only post things you will be proud of a month or a year from now because once it is on the internet it is there for good!
Here’s more tips on building your brand online:

Your Online Brand: Be Positive !

Be Mindful of what you put on the internet because it is what becomes your online brand! Weather you are in business or involved in anything the content you put online is a reflection of you! Use your power wisely and be an inspiration !